- Around 2805 customers per shop
- 2 bottles per head annually worth Rs. 457
- 421 liquor shops in the city
Agra. Since ancient times, Agraites have been high on alcohol consumption. It is considered a royal and an impressive method of celebrating special occasions. Love, politics and diplomacy- all need high spirits to be really effective! Hence, the sale of liquor. Liquor lovers think that this is the only way out of reducing stress and it has been proved by the consuming capability of the city.
The past few years have seen a dramatic change in the drinking habits of affluent Agarites, said District Excise Officer Harsh Chaudhary. There are many bars, permit rooms, shops and beer shops in the city to quench the thirst of locals. 68 bars, 105 Indian Made Foreign Liquor (IMFL) shops, 137 country liquor and 111 beer shops are present in the city, informed Chaudhary.
State Excise and Customs Department (SECD) has achieved Rs. 13.15 crore in the month of August and the revenue generated is at a growth rate of 104 percent. Our target was to achieve Rs. 12.66 crore in the month of August, said Chaudhary.
Similarly, SECD's annual target for this financial year is Rs. 182.87 crore. Till now we have achieved a target of Rs. 78.93 crore in the first five months with a growth rate of 43.2 percent. In the last fiscal, we achieved Rs. 73.67 crore in the same period with a growth rate of 34.8 percent. SECD scored growth rate of 8.4 percent in the month compared to last year.
In the last financial year, around 78 lakh litres of country liquor was sold in Agra while around 6 lakh bottles of IMFL were sold. SECD is also providing coupons worth Rs. 3000 for foreign liquor to customers for parties and celebration on a large scale but most of these coupons are taken by the hotels, bars, restaurants etc.
Inclination towards wine!
More and more city-dwellers are giving up their old hard liquor habits and switching to the softer wines. During the last few years the trend has accelerated, with wine consumption in Agra jumping 15 per cent annually, a rate that shows no signs of slowing down anytime soon. One of the biggest factors is the social acceptability of women having a drink.
Until recently it was still a tiny subset of women who would drink openly, while today most college graduates think nothing of having a peg or two at a social occasion. Women are naturally attracted towards wine, which has the dual benefit of being more socially acceptable than hard liquor, and also more suitable to a woman's physiology.
Table
Shops Number
Bar 68
IMFL 105
Beer 111
Country liquor 137
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